Udara London is a local online premium fashion and lifestyle retailer based in London. We offer a wide range of unique, timeless, and quality products for you and your loved ones. From pets to wardrobe, office to wellbeing, occasions to gifting, we have something for everyone.

We cut out the middlemen and partner directly with designers from around the world, making Udara London the UK’s go-to affordable luxury local online fashion and lifestyle retailer. We offer easy, convenient, and accessible shopping for the entire family.

Our products are inspired by diverse cultures and are made from the highest quality materials. We focus on ethical and sustainable practices, and we are committed to empowering artisans and independent designers from around the world.

Our Story

Udara London was founded in response to the COVID-19 pandemic. As a small events company, we were forced to pivot our business to online retail. We wanted to create a platform that would help other small businesses, designers, and brands continue to bring their products to the world.

What is Udara?

The name Udara is inspired by the unique Udara fruit. A rare and special fruit seen mostly in west Africa, Udara is tenacious, yet sleek and endearing. As a fruit, it’s rich in vitamin C, minerals, and anti-oxidants.

Why Udara?

We believe that fashion should be timeless and should bring cultures together. We want to make every culture count through fashion, preserving identities, creating and locking in memories as well as preserving the earth.

Shop Udara London

Shop Udara London’s carefully sourced unique dresses, thoughtful gifting items, home and lifestyle specials. Inspired by culture and nature, desired by you, offering you the best options of bold colours, sustainable, durable, and beautiful designs from around the world.

Visit our website today to learn more!